The Most Stylish Lap in F1 History? Gucci Joins Alpine as Title Partner

Formula 1 has spent the last few years transforming itself from a motorsport series into a cultural phenomenon that carries almost as much social currency as front-row seats at fashion week. Now, its romance with luxury fashion has found a new headliner – and this one arrives draped in green and red. Gucci has officially signed a long-term deal with Alpine, taking over as the team’s title partner from the 2027 season in a move that pushes F1 even deeper into the world of high fashion. 

From 2027 onward, the Enstone outfit will line up on the grid as the ‘Gucci Racing Alpine Formula 1 Team,’ with the Italian fashion house’s unmistakable aesthetic becoming part of the team’s visual identity. But Gucci isn’t simply slap...