The Best Liquid I.V. Flavors For Hangovers, Workouts, Festivals, & More

With a generation focused on “looksmaxxing” and prioritizing overall wellness, it’s no surprise that functional water products, such as electrolyte powders, collagen supplements, and vitamin infusions, have become so popular in recent years. In fact, the flavored-water market, which includes functional waters, is expected to surpass $27 billion in 2026. And brands like Liquid I.V. are going all in.

What started as a small company back in 2013 quickly earned a slew of celebrity investors, including Justin and Hailey Bieber, Demi Lovato, Kendall Jenner, and more. Acquired by Unilever in 2020, the brand is now worth...