New York Mets tap Novig as prediction market partner as MLB embraces new betting sector

Prediction markets are deepening their foothold in Major League Baseball. On Thursday, Novig, an up-and-coming trading platform, announced a multi-year deal with the New York Mets to become the team’s exclusive prediction market partner.

The Mets are the first MLB team to strike such a deal, with Novig’s branding set to be integrated across the team’s ecosystem. Novig, which launched in January 2024, is backed by Pantera Capital and seeks to carve out a place in the fast-growing prediction market sector dominated by the likes of Polymarket, Kalshi, and Robinhood.

Novig declined to disclose additional deal terms, including the contract’s length and the sponsorship’s value. 

MLB did not respond to questions about whether it plans a league‑wide prediction market designation or will keep agreements limited to individual teams.

Fans will see Novig signage throughout Citi Field, on the jumbotron, and during game broadcasts, a Novig spokesperson told Fortune. Mets fans will also have access to special contests, promotions, and digital co...