Macallan’s Next Big Bet: A $105K Whisky Inspired by Its Greatest Legend

But in truth, there’s one single bottle that has done more than any of those marketing messages to elevate the brand. The Fine and Rare 1926, the first bottle of wine or spirit to exceed $2m at auction, has shaped The Macallan’s position as the world’s most collected Scotch whisky.

There were just 40 bottles of that 60-year-old vintage. They were never sold publicly and handed to private clients sporadically over several years. The first known private sale in 1987 valued the bottle at a then-record of $8,000. Since then, examples of the 1926 have surpassed that mark a further six times and traded for over $1m on eight...