I Recreated Kylie Jenner's “Butter Glam” Makeup For New Year's Eve

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For the past few years, beauty has lived in its no-makeup makeup era; skin tints have been used instead of foundation, clear gloss instead of lipstick, barely there bronzer, and neutral everything. But recently, there’s been a quiet shift back toward actual glam: sculpted cheeks, real eyeshadow, glossy lips with definition, and lashes that flutter. And one of Kylie Jenner’s newest looks — her now-viral “Butter Glam” — feels like the moment that has officially tipped us back into full-glam territory.

If contouring was her original claim to fame, butter glam feels like its grown-up evolution. The look is warm, soft, and heavily blended, but still very much makeup without tipping into anything harsh or heavy. Think buttery skin, a diffused bronze eye, luscious lashes, a creamy nude lip, and the key detail: a wash of yellow pigment on the lids that gives the whole look some fun dimension. It can easily be considered New Year’s Eve-level glam, depending on your ‘fit, but it’s also not u...