Aviva deploys AI to stop £230M in sophisticated insurance fraud

Aviva has uncovered a record £230 million in insurance fraud claims and is using AI tools to counter the growing problem.

The battleground has changed, and the culprits are also coming armed with a new generation of tools. We’re now in an environment where AI is being used not just to defend against fraud, but to perpetrate it.

The insurance industry has long dealt with opportunistic dishonesty. A bumped car suddenly needs four new doors, or a minor slip becomes a life-altering injury. However, according to Aviva’s data, the nature of the deception is getting deeper, more sophisticated, and harder for the human eye to catch.

Aviva is fighting fire with fire, deploying its own AI to uncover these elaborate schemes.

Countering the AI-powered insurance fraud factories

Aviva reports that scammers are now using AI to generate convincing fakes of car accident scenes. These aren’t clumsy photoshop jobs; they’re detailed, plausible images that can easily fool a claims handler working through a heavy caseload.