5 Grocery Chains Expanding Budget-Friendly Private Label Items This Year

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Grocery store private labels are big business—with groceries more expensive than ever, shoppers are making every effort to save on their bills, and switching from big brand names to “own-brand” just makes sense. Labels like Costco’s Kirkland Signature and Sam’s Club’s Member’s Mark offer top quality at outstanding value, and private-label sales hitting $282.8B in 2025, outselling national brands. “Store brands are outperforming national brands across the U.S., growing faster, expanding share, and delivering record-setting sales results,” said Peggy Davies, President of the Private Label Manufacturers Association. So what can shoppers expect in 2026? Here are five grocery chain private labels expanding this year.