2025 Became Streaming’s Biggest Year Ever — and the Numbers Are Staggering

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The way audiences consume entertainment just reached a new peak, and the numbers tell a story worth paying attention to.

On Jan. 28, Nielsen announced the winners of the 2025 ARTEY Awards, the company’s second annual recognition celebrating the titles that captured the most collective attention across streaming platforms.

 But beyond the individual winners, the data reveals something striking about where entertainment consumption is heading.

The streaming surge by the numbers

According to Nielsen, audiences spent an estimated 16.7 trillion minutes streaming in 2025. That’s equivalent to about 277.6 billion hours, 11.6 billion days, and over 31.7 million years of combined viewing time.

To put that in perspective: if one person tried to watch everything that was streamed in 2025, they’d need to start during the Oligocene epoch to finish today.

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